Date: 23 April 2017 (Sun)


Ms Mary Albertson – President of AUTM

Dr Ellen Purpus – Assistant Vice President for Enterprise & Innovation at the University of Nevada Reno

Dr Stephen Susalka – Chief Executive Officer of AUTM

Dr David Winwood – Associate Executive Director at Pennington Biomedical Research Center


Please join us for a one-day introductory course on the basics of innovation management and commercialization.  We will provide an overview of how US universities and their faculties function, how to assess innovations for commercial potential, how to determine the financial value of early-stage innovations, what goes into license agreements between companies and US academic institutions, and how to negotiate those agreements.  The sessions will be highly interactive and include exercises that will enable attendees to reinforce their learning.  Faculty includes senior licensing professionals with more than 80 year’s experience in the field collectively.

*This course will offer 8 hours of continuing education (CE) towards the RTTP for those who attend the entire day.




8:30 - 8:45Welcome and brief overview of the day 15 minutesMs. Mary Albertson
8:45 - 9:30 Working with academic institutions in the United States 45 minutesDr. David Winwood
Academic and research institutions in the US tend of have cultures rooted in informality and faculty independence.   This session will give a review of typical leadership hierarchies and a discussion of where the real power lies within the institution.  Hint: it’s with the faculty.
9:30 – 11:30Innovation Assessment 2 hoursDr. Stephen Susalka
University discoveries are so diverse in scope and development stage that it is challenging to compare, for example, a cancer therapeutic invention to an organic photovoltaic discovery – especially in light of limited patenting and development budgets.  A proven, metric-based approach will be provided to help assess all of your inventions to identify the most promising inventions to pursue.
11:30 - 11:45 Networking Break
11:45 - 1:00 Marketing 1 hrs 15 minutesDr. David Winwood
1:00 - 1:45Lunch
1:45 - 3:45Crafting Successful Licenses 2 hoursDr. Ellen Purpus
We will discuss the most important parts of licenses and the pitfalls to avoid.  US universities do not typically “sell” ownership of innovations to companies.  Instead, they license the ability to use innovations for commercialization purposes.  These agreements define the innovation(s) and the business and financial terms under which they are commercialized.  The agreements contain nuances that can have a long-term impact on the success of the product to be developed.  We will examine the major sections of licenses, what they mean, and how to craft them so as to maximize success and avoid negative consequences.
3:45 - 4:00 Networking Break
4:00 - 6:00Negotiations2 hoursMs. Mary Albertson
This interactive session will introduce the most common approaches that US universities take when it comes to negotiating business deals.  The process is more collaborative than confrontational and involves both sides working together to come to an agreement where all the parties win.
6:00 - 6:30Ask the Experts 30 minutesAll faculty
This will be a wrap-up to the day and an opportunity to ask questions.